SS3 Marketing Scheme of Work | 1st & 2nd Term
The SS3 Marketing Scheme of Work provides you with an understanding of advanced marketing principles, focusing on both international and local markets.
This curriculum is here to equip you with essential skills in planning, implementing marketing strategies, and managing funds while considering ethical standards in digital marketing.
Covering topics like electronic marketing, personal marketing outlets, purchasing, and service industry challenges, the SS3 Marketing curriculum aims to give you comprehensive insights into the practical and theoretical aspects of modern marketing.
Below is a detailed breakdown of topics covered each term, as well as recommended textbooks to support effective learning.
SS3 Marketing Scheme of Work for First Term
Week 1: Introduction to International Marketing
- Meaning and importance of international marketing
- Reasons for engaging in international markets
Week 2: Features of International Marketing
- Key features and their impact on companies and individuals involved in global trade
Week 3: Adapting Marketing Plans
- Activities involved in planning for international markets
- Reasons, importance and advantages of adapting marketing strategies
Week 4: ICT in International Marketing
- Application of information and communication technology (ICT)
- Advantages of ICT in facilitating global marketing efforts
Week 5: Electronic Marketing
- Internet browsing and the basics of e-marketing
- Advantages and disadvantages of electronic marketing
Week 6: Internet Ethics and Abuse
- Principles of ethical behavior online
- The importance of respecting national and local cultures
Week 7: Continuation of Internet Ethics and Abuse
- Appropriate use of email and chat services
- Best practices: downloading, hiding personal data, and online interactions
Week 8: Planning for a Personal Marketing Outlet
- Identifying sources of funding, including personal savings and loans
Week 9: Setting Up a Marketing Outlet
- Selecting a suitable location and managing a marketing outlet effectively
Week 10-13: Revision and Examinations
- Comprehensive revision of topics
- Examination, marking, and recording
SS3 Marketing Scheme of Work for Second Term
Week 1: Understanding Purchasing
- The basics of purchasing and supply of goods and services
Week 2: Selling and Bargaining Skills
- Techniques for effective selling and bargaining
Week 3: Fund Management
- Importance of fund management and basics of financial literacy
Week 4: Continuation of Fund Management
- Role of technology in managing funds
Week 5: Marketing of Services
- Understanding what services are and their unique characteristics
Week 6: Continuation of Marketing Services
- Types of service industries and their role in the economy
Week 7: Marketing Strategies for Service Industries
- Developing effective marketing approaches for different types of services
Week 8: Challenges Faced by the Service Industry
- Identifying and addressing common issues in service-based industries
Weeks 9-12: Revision and Examination
- Comprehensive review of topics
- Final examination, marking, and recording
Overview of SSS 3 Marketing Scheme of Work
The SS3 Marketing Scheme of Work offers a comprehensive introduction to essential marketing principles and strategies, crucial for you to navigate today’s global and digital marketplace.
In the first term, the curriculum covers foundational topics in international marketing, the role of ICT, and the importance of ethical internet use, alongside planning for personal marketing endeavors.
The second term delves into purchasing, service marketing, and fund management.
This scheme is tailored to provide SS3 students with practical, hands-on knowledge, ensuring they are well-versed in applying effective marketing and financial skills in real-world scenarios and their external exams (WAEC or NECO).
Recommended TextbooksFor SSS 3 Marketing
- Fundamentals of Marketing by Dr. Chike Eze
This textbook introduces core marketing principles and strategies, covering essential concepts such as market research, segmentation, and consumer behavior. It provides students with a solid foundation in traditional marketing practices, preparing them to navigate the fundamentals of marketing with confidence. - Principles of International Marketing by James Onuorah
A comprehensive guide to global marketing, this book explores the strategies and challenges associated with marketing across borders. It covers critical topics such as international market entry, cultural considerations, and global branding, making it an invaluable resource for students studying international marketing. - Electronic and Digital Marketing in the Modern World by Samuel Oduwole
This textbook delves into the role of technology in today’s marketing landscape, examining the benefits and challenges of digital marketing tools like social media, e-commerce, and email marketing. It also provides insights into ethical practices in digital marketing, equipping students with the skills needed to succeed in online marketing environments.
Recap
The SS3 Marketing Scheme of Work builds upon foundational concepts introduced in previous levels, focusing on advanced topics such as international marketing, digital ethics, fund management, and strategies for service industries.
This curriculum aims to equip you with the potentials necessary to excel in modern marketing environments, covering practical applications of ICT in marketing, ethical considerations in electronic communication, and strategies for effective purchasing and selling.
By the end of the academic year, you need to be able to navigate complex marketing strategies, understand the implications of globalization on business, and apply ethical practices in electronic marketing, all of which are essential for pursuing a career in the marketing field.
DISCLAIMER: Everything on this page is based on our research of what is obtainable for schools in all the states in the country, including government and some private schools. Schemes of work normally undergo a series of reviews and some schools modify them to suit their specific needs.
While we do all our possible best to keep up with the latest and approved schemes of work in the country, check the specific template your school uses. For example, some private secondary schools integrate the British curriculum. If you teach in such schools, expect to see slight changes to what we offer on this page. If you have any questions or require personalized support, kindly feel free to contact us.
